Roadmap
Our remit is to deliver the research in any market where we can source a credible sample. Any markets included must pass a rigorous test for inclusion:
- Test 1: Does the market have more than 5 million internet users?
There are two exceptions to this, Hong Kong (not technically a market we know – but still a separate entity in the marketing world) and Singapore, which are strategically interesting and hubs for regional business. - Test 2: Is there a credible local panel provider?
This is increasingly a challenge in markets we want to move into, particularly in Africa. - Test 3: Can the provider guarantee a representative sample of online users by age, gender and education?
This is critical for delivering our promise of an online representative sample. - Test 4: Can the provider deliver minimum of 3000 unique respondents over 12 months?
To be added in 2012:
- Belgium
- Switzerland
- Colombia
- Czech Republic
- Egypt
- Hungary
- Taiwan
- Thailand
- UAE
- Venezuela
- Vietnam
The following are road-mapped for 2013 and may come forward based on client demand:
- Portugal
- Israel
- Austria
- Chile
- Egypt
- Romania
The following markets are all in excess of 5 million internet users and we are working on ways to find solutions to deliver 4 waves of credible data a year:
- Nigeria
- Morocco
- Pakistan
- Bangladesh
- Iran
- Uzbekistan
- Peru
- Ukraine
- Kazakhstan
The following markets are very close to 5 million internet users and are being monitored for growth:
- Algeria
- Kenya
- Sudan
- Belarus
- Denmark
- Finland
- Greece
- Norway
- Serbia
- Slovakia
- Syria
- Dominican Republic
If the dataset is not currently in your market, find out how we can launch with you: globalwebindex@trendstream.net