Traditionally, research data sits in the back room. However, we recognise the growing need to utilise and interrogate insight across all marketing disciplines and roles.
The difference with the GlobalWebIndex from traditional research studies is that we provide everyone, regardless of their research skills, with a self-service tool to interrogate and create market-leading insights in seconds. This is thanks to our innovative, visual and intuitive online research tool. This is not a static report, a standalone PowerPoint presentation, an Excel spreadsheet or a data set that needs a local stats package.
We also make it very easy to customise the analysis by building target audiences specific to your business, category and brand from over 500 variables. This customisation is essential for going beyond top-line stats and for delivering insight that really drives strategy relevant to your business.
In addition we provide market-leading insights to all clients through our global analysis team, giving explanation and insights into how they should evolve their business and communications. This goes beyond pure observation of the data, providing genuine expertise and insight. In what can be a bewildering and fast-moving sector, having experts to shape your understanding of the evolution of the internet is essential.
