GlobalWebIndex

Social Business

The opportunities from social technologies are far larger the everyday advertising campaign.

For companies, brands and organisations of all shapes and sizes, their approach to social technologies needs to be done as part of an overall social business programme. This is far bigger than just having a page on Facebook or a Twitter feed; it involves infusing social technologies and processes across the business, regardless of whether it is HR, product development, operations, customer service, sales or marketing.

There is huge demand for this, as we can see from the diagram below. Internet users want to be engaged with companies, brands and organisations. Moreover, they want platforms to interact with staff, and they want to be listened to.

We believe that, ultimately, most consumer interaction with brands and companies will happen online. Increasingly, this will be transparent and visible to other consumers.

That’s why social business strategy, and not just a “social media campaign”, is essential. It’s a challenge but at the same time is an opporutnity for brands and organisations to build better relations with their consumers and the public as a whole.