2 Minute Overview
What is it?
- The world’s largest and most detailed market research into multi-platform internet usage, covering consumer internet behaviour, motivations and attitudes across PC, mobile, tablets, consoles and TV platforms
- Interviews with over 130K internet users a year in 36 markets, providing massive scale for global, regional, local market or even intra-market analysis
- The most up to date view of the Internet ever compiled, with three waves a year, and data distributed to clients immediately after field work closes. Essential in this fast moving world
- Incredible depth and coverage, focusing on social media platforms, blogging, micro-blogging, forums, social networking, photo sharing, online video, paid content, internet advertising models, social business, online retail, online motivations, web brand visitation and much more
- Massive pool of consumer data to enable custom analysis specific to you business and category. Define consumer segments from over 1,000 unique variables, ranging from age, to job role to attitudes and interests
- Delivered in every single internet market where it is possible to collect credible data up to three times per year
- All data from one single source and consistently delivered in every market in every wave
Why did we create it?
- The Internet is driving a massive era of change, transforming economies, business models and cultures. Despite this, very little genuine understanding of consumer adoption, behaviours and attitudes existed. We set out to change that by religiously tracking the future of the Internet on a global scale.
- Due to the rise of consumer driven, social internet, the focus shifted from optimisation, results driven advertising to more creative, idea driven content, communities, events and applications. These are concepts that require strategy built on in-depth consumer insight.
- To provide a credible real world view and get away from the baseless hype
What do you get?
- A self-service online tool that allows you to generate global, regional and local insights for specific consumer segments in seconds, regardless of research experience
- Ongoing reports that provide expert insight into the future of the internet and the impact on your business
- The option to engage our consulting team to deliver custom analysis and insight
- The chance to customise the survey with private questions
- 24/7 global support
Why do you need it?
The world’s largest and most detailed survey into multi-platform internet usage is revolutionising our clients business.
Find out why: