Featured Report:

Social Strategy for B2B Marketing – GlobalWebIndex. October 2011

£2250 / €2500 / $3500

Or Pay by bank transfer or credit card over the phone: +0044 2077 363 169

OR mail: globalwebindex@trendstream.net (quote reference SMBIZ)

This report utilises the five completed waves of GlobalWebIndex research covering 27 markets and 100,000 surveys to reveal for the first time that B2B decision makers and senior decision makers are more engaged in all forms of social media than the average online user. In addition, online conversations with people from the company are seen as the most influential factor in B2B purchases. This is an amazing statement of the impact of Social Media.

The scale of the research provides an unprecedented level of detail on B2B decision makers, including their seniority, category of work, company size, types of decisions / products purchased at work and the value of all communication channels in B2B purchasing.

This report will enable you to unlock the potential of social media by creating an unprecedented understanding of your specific target market to develop practical insights on channel selection as well as a framework that enables you to turn these insights into effective B2B business, sales and marketing strategies. In addition, because we know that developing the best B2B marketing strategy requires targeted research and analysis, we’ve added one data insight request from the GlobalWebIndex consulting team as part of this report package. Readers will then be able to take advantage of the vast amount of primary research data contained within the GlobalWebIndex to identify specific opportunities that exist within their industry.

More specifically, the report offers all readers:

• Over 70 slides of detailed insight from surveys of 17,425 B2B Decision Makers, benchmarked against the full data set of almost 100,000 surveys. Data covering detailed usage of internet platforms, social media, mobile and the power of B2B communications
• Access to all the data in an excel package delivered to the specified buyer on request, including detailed cuts by all 27 markets that we cover, category of work, seniority and company size
• One data / insight request from the GlobalWebIndex consulting team as part of this report package
• Full support for queries on the data and trends
• The opportunity to leverage the world’s most detailed research ever conducted into online behaviour and social media against industry leading strategy expertise to deliver critical insights into planning and executing a B2B social media business, sales and marketing strategy
• The quantifiable proof from the worlds largest and most detailed study into internet adoption, that social media investment is critical to B2B business, marketing and sales
• A proven framework for planning, developing, and executing a B2B social media strategy based on hard evidence and not opinion

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