GWI.6 Trends Report

The GlobalWebIndex has evolved significantly in 2011, for the first time providing three waves of data. We surveyed almost 80,000 people in 27 key internet markets, providing the most detailed and current perspective ever compiled on the global impact of the internet. GWI.6 trends provides a comprehensive view of this data and the key trends that are driving consumer adoption and behaviour of multiple internet platforms.

 

Contents

• Accessing the Full Report
• Data Packs
• Tool
• Consulting

The most interesting aspect of GWI.6 (fieldwork conducted in November 2011) is the growing localisation of internet behaviour. Far from driving a singular pool of global information and culture, the internet is enabling further localisation and differentiation, this is being driven by social media and being spearheaded by growth markets outside of the US and Europe.

We also bring a further perspective on the continuing dominance of Google across our access points to the internet and further updates on the saturation of Facebook growth and continuing falls in user engagement. It is vital for the industry that an independent source of data provide this perspective. In addition it generates crucial insights for marketers, brands and agencies.

The other key area is the death of the “digital” concept. The internet now supports all content across multiple platforms. The view of the internet as a website sitting in a browser is now dead. This focus broadens the impact of the internet and requires us all to re-evaluate how we build our approach to online strategy and product development.

 

The full PPT report contains over 70 slides of detailed data and analysis, providing an unprecedented view about the state of the internet in 2012. Integrate the insights and ideas into your strategy and trend presentations. Purchase the full GWI.6 report here.

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New for GWI.6 we will be providing raw data packs, which provide full access to key questions split by wave and market. These provide non-subscribers with an instant way of accessing detailed global internet data to integrate directly into any analysis or output. Source the following packs:

Access an example pack covering social networking usage for Wave 2 (Jan 2010)

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Tool

Our online tool provides a very simple visual point and click analysis that enables you to explore the full data set and customise by over 1500 audience definitions, tailoring the data to your clients, category or business. Find out more from here.

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Consulting

Engage our consulting team on a project or retainer basis to develop analytical projects that answer key business questions on how you should develop and approach the internet. Recent projects include, identifying the future opportunities for news distribution, developing an organisational framework for global social media approach and providing a full segmentation analysis exploring the complete view of how consumers behave across all platforms.

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• ViewB2B Social Strategy ReportOctober 2011
• ViewExtended Wave 5 Trends ReportSeptember 2011
• ViewWave 5 USA Social Media ReportOctober 2011
• ViewWave 5 Italy Social Media ReportNovember 2011
• ViewWave 5 UK Social Media ReportComing Soon
• ViewWave 5 Brazil Social Media ReportComing Soon 2011
• ViewWave 5 Global Mobile ReportComing Soon