GlobalWebIndex

Our inaugural Future Web event explored key trends in Social Media usage, users, and the role for brands from the first wave of data. We had a very lively and engaged audience and excellent presentations from two of our launch clients, Microsoft Advertising and Mediaedge:cia, plus plenty of debate on the merits of brands getting on to Twitter.

The three trend presentations from last night can be found below, so feel free to circulate. The first from the founder of Trendstream and project leader, Tom Smith, looked at the main trends in Social Media behaviour, reasons behind them, and some big impacts on communications, our influences and content. The second from Julian Smith, Group Director Analytics and Insight, at Mediaedge:cia, explored the Active Participants, people who are actively creating content online and influencing large numbers of consumers on and offline.  The third presentation from Anita Caras, Head of Research EMEA at Microsoft Advertising explored the new role for brands, how brands should act in Social Media, and in-particular the need for brands to give consumers more than just static advertising.

Global Web Index Future Web 23rd Of September Final

View more documents from Tom Smith.

Who are the Active Participants

View more documents from Tom Smith.

Future Web, Global Web Index 23rd September 2009. The New Role For Brands

View more documents from Tom Smith.

The night was a great success and we plan to do another one soon. If you found the research interesting and you would like to trial the system so you can take a firsthand look at the data, please get in touch with the team at globalwebindex@trendstream.net to arrange a demonstration.

Our first event was macro focused, however we also collect brand data for a large number of consumer and web brands. This allows us to identify advocates online, establish the digital life of customers and non customers and quantify the role for your brand in social media and online advertising. To see examples of how this data can define the role for your brand in social media and drive your business online please get in touch.

We have data globally on the following brands. If your brand is not here, contact the team to add it to the next wave of the survey, but be quick as the next round of research closes for additions by October the 16th.

Beverage

Coca-cola

Pepsi

Red Bull

Evian

Alcoholic Beverage

MillerCoors

Smirnoff

Guinness

Bacardi

Budweiser

Asahi

Corona

Stella Artois

Jack Daniels

Absolut

Heineken

Carlsberg

Technology

Haier

Canon

Sony

Panasonic

Lenovo

IBM

Apple

Phillips

Toshiba

Microsoft

HP

Intel

Dell

Fashion / Retail

Home Depot

IKEA

Levis

Gap

Nike

Adidas

Puma

Reebok

Li Ning

Finance

HSBC

ING

Bank of America

Bank of China

China Construction Bank

MasterCard

American Express

Visa

Casual Dining

KFC

Pizza Hut

Burger King

McDonalds

Starbucks

Wendy’s

Subway

Domino’s Pizza

Hungry Jacks

Automobiles

Renault

Nissan

Toyota

Chrysler

Vauxhall

Opel

GM

Holden

Ford

Peugeot

Hyundai

Honda

Audi

Kia

BMW

Land Rover

VW

Jaguar

Citroen

Mercedes

Fiat

Seat

Mobile

Samsung

Motorola

Sony Ericsson

Nokia

Blackberry

iPhone

LG

HTC

Gaming

Xbox

Wii

PS3

PSP

DS

Web

MSN

Bing

Windows Live

Yahoo Mail

Yahoo

AOL Search

AOL

Windows Live Hotmail

BBC.co.uk / BBC.com

Bebo

Hi5

LinkedIn

Twitter

Ask.com

MSN Hotmail

Baidu

Google

Yahoo search

Gmail

YouTube

Itunes

Imageshack

Monster

Google maps

Facebook

Netlog

Cyworld

Viadeo

Yahoo Video

Flickr

Tudou

Blogger.com

Google Earth

MySpace

Skyrock

Tripadvisor

Windows Live Spaces

Google Video

Photobucket

Amazon

Microsoft office online

Multimap

Friendster

Orkut

Mixi

QQ

Fotolog

Ebay

Picasa

Windows Live Earth

Wikipedia

Windows Live Messenger

Windows Live maps

AIM

Google Talk

Yahoo Messenger

Skype

Rakuten

Tuenti

Yandex

libero

Orange

studivz

Sonico

vkontakte

Odnoklassniki

rambler

Naver

Daum

iPlayer

Hulu