GWI 6 Trends Preview – Google+ has 150 million users…and counting
Posted on December 22, 2011 by Brett 56
Brett
Yes, seeing that number for the first time even surprised us given that the last official Google figure for Google+ was just 40 million users. Given the effort that goes into designing our surveys in each market and the extensive quality control procedures that we and our partners have in place, we always believe what the data tells us and our data is always spot on when compared with other sources. Hence, this is a case of trying to understand why and how Google+ can actually have 150 million users worldwide. In reality, these are active social network users who at least have an account on Google+; whether or not they are active on Google+ specifically is a different story. When we looked into it further, we didn’t find anyone else who had any type of figures and Google has been suspiciously quiet since their Q3 financial statement that gave us that 40 million user number.
We did find, however, anecdotal evidence that supports GWI findings on the active Google+ user base. Firstly, there was this conversation with Don Dodge, a Developer Advocate at Google, where he states that “Any numbers you’ve heard are way low.” There are also people such as Paul Allen who are tracking the numbers of last names on Google+ to estimate subscriber figures. Allen says that Google+ subscriber numbers were growing at 2 million a day in September 2011 based on his methodology, meaning there are much more than 40 million Google+ users.
In addition to the evidence above, there are practical reasons why Google+ has surpassed Twitter and is closing in on Facebook. The main thing that springs to my mind is Google’s ambition to integrate social into everything it does as has been express by Google CEO, Larry Page. What this means is that Google+ will be a much more subtle part of its users lives than other social networks. Through the integration of its other services such as gmail, reader, picassa, etc., Google has essentially made Google+ the hub of all of Google’s social activities, and users of any number of Google services now have incentives to have a Google+ profile.
Furthermore, Google has one key advantage over the likes of Facebook and Twitter: Android. Android smartphones have taken the smartphone market by storm, and the more people access the internet through their mobile devices, the more their activity is channeled through Google’s ecosystem. Deep Google+ integration into Android devices provides further incentives for Android owners to utilise Google+ services thanks to the better mobile experience they provide. Click here for more details on how Google+ is being integrated into Android.
Based on what we’ve read, the fact that Google+ has the third highest number of active users of any social network or micro-blog platform is impressive but is, indeed, very likely. Facebook, which has 474 million active users across the 27 GWI markets, should start to take notice as should Twitter which has a user base half the size of Google+. Google+ is growing at a much faster rate than Facebook did when it was first launched and is not far from overtaking Sina Weibo as the world’s second most popular social media service. Moreover, Google+ is already a global social power player with only 15 million of its users located in its home market, the United States.
Which of the following social networks do you currently have an active profile?
(million internet users globally, GWI.6 November 2011)
The latest GWI data proves that brands need to take Google+ seriously. Not only because the service has 150 million users across the 27 GWI countries but also because Google is intent on building social into the very fabric of its services. This means that everything from search to email to Android will be influenced by Google+. Google+ branded pages are now beginning to appear at the top of organic search results for example! If there are any brands out there who didn’t want to put the effort into Google+ because it was just another social network and Facebook and Twitter are enough, I suggest you start to rethink that strategy.
I have Facebook, Google+ and Orkut.
It’s hard, but I always keep my updated profiles on social networks.
[...] trends seem to show? Has the service grown to 150 million active users like this research firm thinks? I’ve gotten new numbers from comScore, which arguably the best third-party measurement firm [...]
[...] trends seem to show? Has the service grown to 150 million active users like this research firm thinks? I’ve gotten new numbers from comScore, which arguably the best third-party measurement firm [...]
[...] trends seem to show? Has the service grown to 150 million active users like this research firm thinks? I’ve gotten new numbers from comScore, which is arguably the best third-party measurement [...]
[...] trends seem to show? Has the service grown to 150 million active users like this research firm thinks? I’ve gotten new numbers from comScore, which arguably the best third-party measurement firm [...]
[...] trends seem to show? Has the service grown to 150 million active users like this research firm thinks? I’ve gotten new numbers from comScore, which is arguably the best third-party measurement firm [...]
[...] trends seem to show? Has the service grown to 150 million active users like this research firm thinks? I’ve gotten new numbers from comScore, which is arguably the best third-party measurement [...]
good luck ! thank you a lots !!
thank you glabal mind !!
[...] trends seem to show? Has the service grown to 150 million active users like this research firm thinks? I’ve gotten new numbers from comScore, which is arguably the best third-party measurement [...]
[...] Google+のトラフィックに関しては、数多くの第三者による当て推量が飛び交っている。検索の傾向が示すようにユーザーの関心は失われつつあるのか。この調査会社が考えるように、アクティブユーザー数は1億5000万人に達したのか。私はcomScoreから新しい数字を入手した。ウェブトラフィックの測定に関して、現在世界最高の第三者機関だと言ってもいい。 [...]
[...] trends seem to show? Has the service grown to 150 million active users like this research firm thinks? I’ve gotten new numbers from comScore, which is arguably the best third-party measurement [...]
[...] trends seem to show? Has the service grown to 150 million active users like this research firm thinks? I’ve gotten new numbers from comScore, which arguably the best third-party measurement firm [...]
[...] trends seem to show? Has the service grown to 150 million active users like this research firm thinks? I’ve gotten new numbers from comScore, which arguably the best third-party measurement firm [...]
[...] trends seem to show? Has the service grown to 150 million active users like this research firm thinks? I’ve gotten new numbers from comScore, which is arguably the best third-party measurement firm [...]
[...] Global Web Index, CNN // stLight.options({ publisher:'04a40e26-59b6-4af4-984d-391e8159c639' }); var [...]
[...] trends seem to show? Has the service grown to 150 million active users like this research firm thinks? I’ve gotten new numbers from comScore, which arguably the best third-party measurement firm [...]
[...] ciekawe liczby dotyczące tego wzrostu. Pierwsza jest bardzo nierealna – GlobalWebIndex podaje, że ze społecznościówki od Google’a korzysta już 150 mln aktywnych [...]
[...] Google+ reached 65 million users in October. This figure is very very far off those reported by Global Web Index; who suggested that Google+ has 150 [...]
[...] Dans une publication datée d’hier, GlobalWebIndex précise que Google est particulièrement discret en matière de chiffres depuis l’annonce de ses résultats du 3e trimestre de son année fiscale, et que le chiffre évoqué n’est donc pas officiel : la dernière fois que la firme de Mountain View avait donné un chiffre, il était de 40 millions d’utilisateurs mi-octobre. [...]
150 Million Google+ Accounts. You can’t determine how many users have multiple accounts. Some create multi’s for the social aspect but many create multi’s for the free games which require teams of players.
[...] 23 ديسمبر 2011 لا يوجد تعليقات Tweetنشرت GlobalWebIndex يوم أمس إحصائيات حول Google+ تشير إلى وصول عدد مستخدميها النشطين إلى 150 [...]
[...] GlobalWebIndex يوم أمس إحصائيات حول Google+ تشير إلى وصول عدد مستخدميها النشطين إلى 150 [...]
[...] بالكامل في الصورة المرفقة .. اضغط عليها للتكبير)المصدر حمد العنزي من مؤسسين مدونة عرب تكنو ,,, مهتم [...]
[...] 來源 Tweet 相關文章:Android App 手機軟體20個私房推薦，系統工具外的日常應用心得手機操作系統, 先有客人還是先有生態圈Apple iOS 5 功能全解讀Ice Cream Sandwich 的資料[Android] 的siri: Speaktoit AssistantFB 留言: Category: 科技新聞, 編輯隨筆 | Tags: Android, App, apps, google, ios, OS, YouTube [...]
[...] cabinet GlobalWebIndex évalue, jeudi 22 décembre, le nombre d’utilisateurs actifs de Google+ à 150 millions, six [...]
Google+ has more ‘active’ users than twitter or linked in?? You might want to question your research….credibility slightly shot there as thats clearly not true.
[...] – Relax news) – Le cabinet GlobalWebIndex évalue, jeudi 22 décembre, le nombre d’utilisateurs actifs de Google+ à 150 millions, six [...]
[...] ראשית בואו נסתכל על הגרף המרשים מתוך GWI [...]
[...] trends seem to show? Has the service grown to 150 million active users like this research firm thinks? I’ve gotten new numbers from comScore, which arguably the best third-party measurement firm [...]
[...] 活跃用户已增至 1.5 亿。而根据 Google 在第三季度的财务报告，它的用户仅仅是 4000 [...]
[...] 活跃用户已增至 1.5 亿。而根据 Google 在第三季度的财务报告，它的用户仅仅是 4000 [...]
[...] From GWI: When we looked into it further, we didn’t find anyone else who had any type of figures and Google has been suspiciously quiet since their Q3 financial statement that gave us that 40 million user number. [...]
[...] put out data last week indicating that Google+ hit 150 million active users. Some have shown some skepticism [...]
[...] put out data last week indicating that Google+ hit 150 million active users. Some have shown some skepticism [...]
[...] Source : GWI 6 Trends Preview – Google+ has 150 million active users…and counting [...]
[...] estimates put the number of users around the 50-60 million mark, however, according to Global Web Index, Google+ has already reached 150 million active users, making it the third largest social network [...]
[...] put out data last week indicating that Google+ hit 150 million active users. Some have shown some skepticism [...]
[...] population in Google+ is not the highest one around. Last week the Global Web Index analysis firm claimed that Google+ had 150 million members. But it didn’t say how it reached that [...]
[...] population in Google+ is not the highest one around. Last week the Global Web Index analysis firm claimed that Google+ had 150 million members. But it didn’t say how it reached that [...]
[...] population in Google+ is not the highest one around. Last week the Global Web Index analysis firm claimed that Google+ had 150 million members. But it didn’t say how it reached that [...]
[...] Google+ is not the maximal digit around. Last hebdomad the Global Web Index psychotherapy concern claimed that Google+ had 150 meg members. But it didn’t feature how it reached that figure.BitsTags: [...]
[...] about a race in Google+ is not a top one around. Last week a Global Web Index research organisation claimed that Google+ had 150 million members. But it didn’t contend how it reached that [...]
[...] cabinet GlobalWebIndex vient d’évaluer à plus de 150 millions le nombre d’utilisateurs actifs de Google+, [...]
[...] Paul Allen spricht von 62 millionen usern und einem täglich zuwachs von 625.000 neuen usern. GlobalWebIndex geht von 150 millionen google+-mitgliedern aus, eine hochrechnung von ComScore dagegen vermutet ca. [...]
توقعاتي ان يصل مستخدمي جوجل + الى اكثر من 400 مليون مشارك نشط اضافه الى 600 مليون مسجل
سيتفوق جوجل + على الفيسبوك في العام 2012 لانه يعطي مميزات اكبر ومساحه جديه وجيده للتحكم بالخصوصيه اضافه اعتقد ان جوجل ستدمج الاعلانات مع جوجل = لكي يستفيد ايضا منها العضو الفاعل المسجل لديها عندها فقط سيكون لجوجل +الكلمه العليا
[...] “new kid on the block” in social media is poised grow its market share substantially. A Google+ user review by GlobalWebIndex indicates that this new social media platform now has 150 million active users. What’s [...]
[...] ألن عدد المشتركين في جوجل+ في حدود 62 مليون مشترك، تأتي دراسة مؤسسة Global Web Index لتقول بأن عدد المشتركين النشيطين في جوجل بلس يبلغ [...]
Interesting the “millions” numbers that are thrown around here …
If you do a “site:” search in Google for the phrase:
site:plus.google.com inurl:about
then I only see 883,000 results …
[...] 的活跃用户数已增至1.5 亿，而根据Google [...]