Tom Smith
Social Web Involvment - Infographic #001
As part of a new series of infographics we have created a global map of social web involvement. We wanted to provide a clear visualisation of the way in which the world adopts social technologies differently. The map visualises the number of active bloggers, social networkers, video sharers, photo uploaders and microbloggers. The length of the curve represents the penetration and the size represents the universe size. We have also included the actual numbers so you can use and apply the universe estimates.
To download the full size version fit for print, click here
An interactive version is coming soon that will allow you to create an audience segment and understand their web involvement by country.
Just a few of the big trends that are evident:
- The social web is mass market: Hundreds of millions of web users are creating and sharing content every month
- The massive impact of China: The vast Internet population coupled with hugely socially active set of web users, makes for a massive volume of content creators. However due to the inward looking nature of Chinas internet economy combined with the language mean that this volume of content does not impact the broader Internet
- Low engagement in Japan: We also associate Japan with technology innovation, and actual while you might not think it, the low engagement is indicative of progress. Why? Our map shows PC activity and we know from this research that a huge number of Japanese users are bypassing PC altogether and using mobile devices to access social platforms and create and share content. Just over 34% of social network users only accessed through mobile in the month of the research, this is compared to 3% in the UK, a staggering indication of where the future is heading.
- The low level of microblog engagement: Despite the Twitter hype, microblogging is still not a mass social activity and nowhere near the size and scale of blogging.
We also have a nice wall chart version, with a 2010 calendar. For your copy send us an email to: globalwebindex@trendstream.net
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[...] The Web Before Twitter11. The Web After Twitter12. Le Twitter Hack13. The Journey of a Tweet 14. TrendStream Social Web Involvement15. Facebook Vs Twitter 16. Donut Marketing17. The Boom of Social Sites18. Make Social Media Work [...]
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So where is the data for Africa then? With some serious social web use, especially with Twitter and Facebook, surely an ENTIRE CONTINENT should not be left off?
Are you kidding? How can you call this a global map but leave off any reference at all to a single African country? This is clearly terrible research and even morse implementation.
[...] have recently released a global map of the social web, which is the first in a line of info-graphics that we will use to hi-light the key trends and data [...]
Hi guys,
great visualization, very helpful stuff. I got one question concerning Germany: Where does your data come from? While you are saying that 2,4 Mio users a using micro blogging service and Twitter has only near 800.000 german users (which is a very optimistic view on the usage) – where do other 1,6 Mio users come from?
Lukas
Hi Luckas. We’re glad you like the visualization. The 2.4m is based on the research results for Germany, as we look at the broad category, not just Twitter then this likely to be higher.
This is a new project and we are gradually rolling it out into more markets and South Africa is one of them. We launched the project in the largest 16 markets based on universe size and online marketing investement
As said above South Africa is coming in the future
[...] Global Web Index’s Global social web involvement map [...]
[...] socialInfoGraphicGlobalwebindex. Share and [...]
[...] media engagement within each network and influenced by the culture of each country of prevalence.TrendStream analyzed social media activity around the world and captured the results in a stunning [...]
[...] TrendStream analyzed social media activity around the world and captured the results in a stunning infographic. [...]
[...] TrendStream analyzed social media activity around the world and captured the results in a stunning infographic. [...]
[...] TrendStream analyzed social media activity around the world and captured the results in a stunning infographic. [...]
[...] Global Web Index have released their latest map of global social web involvement, and although a 32,000 sample pool is a little on the small side for such a big venture, there are certainly some interesting takeaways. [...]
[...] is another great infographic produced by TrendStream which provides a snapshot of the social media involvement in the market. The global map was put [...]
[...] TrendStream analyzed social media activity around the world and captured the results in a stunning infographic. [...]
[...] TrendStream analyzed social media activity around the world and captured the results in a stunning infographic. [...]
[...] TrendStream analyzed social media activity around the world and captured the results in a stunning infographic. [...]
[...] TrendStream analyzed social media activity around the world and captured the results in a stunning infographic. [...]
[...] TrendStream analyzed social media activity around the world and captured the results in a stunning infographic. [...]
[...] studies technology adoption, produced a very interesting map of global social media use called the global web index. The map illustrates that different cultures seem to digest their information in very different [...]
what is the gray background? It means percentage access of what?
[...] via: Global Web Index. Tags: Infochart, Internet, Statistics Category: Social Web [...]
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[...] appealing manner.Here are 10 infographics that prove as beautiful as they are interesting.1. Social Web InvolvementThis is a global map of social web involvement which illustrates that hundreds of millions of web [...]
[...] appealing manner.Here are 10 infographics that prove as beautiful as they are interesting.1. Social Web InvolvementThis is a global map of social web involvement which illustrates that hundreds of millions of web [...]
[...] 1. Social Web Involvement [...]
Really great stuff. I find the relationship between photo uploads and social network profiles very intriguing. I remember messing with photo sharing sites before I knew of Flickr and others… I’m talking snapfish, kodak, and others that were used in the pre-social web.
It makes sense that this is still one of the largest social acts done online across the world (at least the developed world. It would be really interesting to see the overlap between social network usage and uploading photos. One of the greatest features of Facebook is sharing photos with friends. How many people use it mainly for that use? The general overlap between any of the surveyed actions would be interesting to examine.
This infographic makes me want to play with the data to find other interesting trends. Looking forward to the interactive map!
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[...] excelente infográfico produzido pela Global Web Index é o melhor exemplo do ditado “Old but Gold”. Os dados são de novembro de 2009, servem [...]
[...] Interactive version: http://globalwebindex.net/data/ PDF: http://globalwebindex.net/thinking/infographic-001-global-map-of-social-web/ [...]
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[...] : http://www.globalwebindex.net/ Share and [...]
Que tal?, Estoy haciendo un estudio para mi colegio sobre Londres y encontré esta web, voy a mirar los otros articulos del blog, pues busco información sobre a Londres, su historia y su actualidad. Tienen publicado algo que me pueda servir?. Desde ya muchas gracias