Comments on: Is Twitter a good marketing tool?

By: Federico

Federico — Wed, 25 Aug 2010 13:48:21 +0000

Hi Chiara,
Thanks for your comment, it’s always nice to have your feedback.

These data come from our Global Web Index Wave 2 survey which was run in late 2009 on a representative sample of web users.

The countries covered are: Brazil, USA, Canada, Mexico, UK, Spain, France, Italy, Germany, Russia, China, India, South Korea, Japan and Australia.

The total sample size is 16000 users.

We are going to publish something more on Twitter in the next days so stay tuned on the Global Web Index!

By: Chiara

Chiara — Thu, 12 Aug 2010 08:19:09 +0000

Hi Federico,
I found your research very interesting, but can you please tell me on which base your data are? I mean, I would like to know which countries you took for your research, at what date and on which population (active web users?) especially for the graph on the Age and Education.
Plus, I would like to know more about the last graph. Again, which population did you take into consideration? Can you quantify it?

Thanks,
Chiara

By: Federico

Federico — Mon, 02 Aug 2010 15:54:37 +0000

Hi Karen,
The percentages are based on our sample of web users. So it means for example that 54% of Australian web users visit Facebook at least once a month.

By: Karen

Karen — Sun, 25 Jul 2010 10:56:42 +0000

Hi, great insights. Thanks. Can you clarify the basis for the percentages in the bar chart? For example, for India: Facebook 65% and Twitter 46%, what does the percentage reflect? Does it mean 65% of total India Facebook users are “active” Facebook users? or does it mean that 65% of India’s total online population are active Facebook users? Thanks for the clarification.