Today we launch the Global Web Index LITE! Free global social media insights
Posted on July 6, 2010 by Tom Smith 35
Tom Smith
We’re delighted to announce the launch of our mini tool that provides anyone with the free of charge chance to view and play with the GlobalWebIndex data, and more importantly to start developing unique insights on social media.
With the LITE version you can get a snapshot of what motivates your audience, what they do online, and how they feel about brands in social media.
This data has been extracted from the GlobalWebIndex Wave 2 dataset (January 2010)and it is NOT dummy for demonstration purposes only.
Currently, the GlobalWebIndex clients have access to Wave 3 (July 2010), hence, we can publicise some subscription only data.
Of course, Global Web Index LITE is only a very small percentage of the full set of the Global Web Index data. If you find this interesting and you can see the value behind the data and the online tool in your business, get in touch and we’ll talk you through the main analysis platform, how our clients prefer to use it to build global web and social media strategies and how it is being used to drive business revenue.
Feel free to use the data, embed it and share the tool online and don’t be shy to tell us what you think: globalwebindex@trendstream.net
If you are new to the research and want to find out more about how we do it, please visit: http://globalwebindex.net/find-out-more
To stay in touch @globalwebindex or to register interest in a demonstration http://globalwebindex.net/demo
How it works
You can select country, gender, age bands and an attitudinal outlook (if you want). The attitudes we predefined for demonstration purposes are based on the people who agree with the following questions:
- Risk taker: “I like to take risks”
- Informers: “I regularly inform friends and family on new products and services”
- Positives: “I feel positive about the global economy”
- Strivers: “I’m always striving to achieve more in life”
- Premium Lovers: “I tend to buy the premium version of the product
- Internationals: “It is important to stay in touch with what is going on in the world”
- Thrill seeker: “I like to pursue a life of challenge, novelty and change”
Once you define your audience you can analyse them against 3 key areas and against the country average:
- Motivations for getting online: What do online consumers consider to be “very motivating”. This question covers all reasons for getting online, but look out for social motivations, such as “staying in touch with friends”, “sharing content” or “promoting myself”
- Social media behaviour: What online consumers have done in the last month online. There are also non social behaviours in there for comparison. In the main research we also cover lapsed usage and non involvement
- Brands in social media: Which kind of social marketing communications “improve the opinion of a brand” in the eyes of consumers. Again there are non social executions for comparison
Remember this is a very small portion of the research, but it still provides you with a unique global perspective on social media trends and impact.
Please get in touch to find out more on the full research and the subscription tool that can provide you access to a globally unique dataset and insights.
[...] the social media profiles of various online users.Trend Stream’s “LITE” two-step tool lets users pick a country and define a specific audience — by gender, age and attitude [...]
[...] the social media profiles of various online users.Trend Stream’s “LITE” two-step tool lets users pick a country and define a specific audience — by gender, age and attitude [...]
[...] that sound dry and dull? But really it is anything but. Trend Stream has released a lite version of their Global Web Index that allows free access. Even better, it is very easy and intuitive to use. And one [...]
[...] investigaciones de mercado relacionadas con el comportamiento en la web y en los social media-. La herramienta (cuadro inferior) aporta información acerca de los perfiles en social media de diferentes usuarios [...]
[...] the social media profiles of various online users.Trend Stream’s “LITE” two-step tool lets users pick a country and define a specific audience — by gender, age and attitude [...]
[...] Stream’s “LITE” two-step tool lets users pick a country and define a specific audience — by gender, age and attitude [...]
[...] Stream’s “LITE” two-step tool lets users pick a country and define a specific audience — by gender, age and attitude [...]
[...] Het is een Global Web Index een markt onderzoek dienst over gedrag op het web en social mediaTrend Stream’s “LITE” tool laat je in 2 stappen kiezen, per land en dan specifieke doelgroep via geslacht , [...]
This is a great tool. Are you aware if there is anything similar that also looks at health information, and the proportion of each demographic group (by country) uses the web to access it?
[...] You can select a country, gender, age range and an attitudinal outlook (optional) like “risk takers”, “informers”, “strivers”, “premium lovers”, “internationals”, and “thrill seekers”. According to GlobalWebIndex, “these attitudes are predefined for demonstration purposes…” For a description of each, check out the GlobalWebIndex web site. [...]
[...] just let me know that his firm has recently developed the Global Web Index – as tool that, as Trendstream puts it, “provides anyone with the free of charge chance [...]
[...] during the “Wave” series – were releasing a “lite” version of their Global Web Index – a tool that, as Trendstream puts it, “provides anyone with the free of charge chance [...]
[...] has recently developed the Global Web Index – as a tool that, “provides anyone with the free of charge chance to view and play with [...]
[...] If you’ve ever wanted to see a snapshot of different demographics and how they use social media / networking, then you should definitely check out TrendStream‘s Global Web Index Lite. [...]
[...] How it works (source: Global Web Index) [...]
[...] A tester ici Classé sous Digitale ← Un jean et des milliers (ions) de photos [...]
[...] Global Web Index (Lite) is a nifty little free tool recently published by Trendstream to help you view the social media [...]
[...] Global Web Index – as tool that, as Trendstream puts it, “provides anyone with the free of charge chance [...]
Hi Tom, this is truly valuable, I will embed to my website, it helps me understand social media and user segment. Thank you.
[...] just let me know that his firm has recently developed the Global Web Index – as tool that, as Trendstream puts it, “provides anyone with the free of charge chance [...]
[...] just let me know that his firm has recently developed the Global Web Index – as tool that, as Trendstream puts it, “provides anyone with the free of charge chance [...]
[...] 3. Global Web Index In similar vein to Forrester’s Social Technographic Tool, the Global Web Index brought to us by Trend Stream is one of the new generation data visualization tools that allows user to have personalised data put into a graphic and embedded elsewhere. This tool enables users to look at the social media profiles of various online users by country, gender, age and attitude – allowing you to discover their motivations online. Essentially, it’s an interactive infographic and well worth checking out. [...]
[...] Global Web Index LITE! Free global social media insights: GlobalWebIndex. (function() {var s = document.createElement('SCRIPT'), s1 = [...]
[...] or internal presentations. Tom just let me know that his firm has recently developed the Global Web Index – as tool that, as Trendstream puts it, "provides anyone with the free of charge chance to view and [...]
[...] just let me know that his firm has recently developed the Global Web Index – as tool that, as Trendstream puts it, “provides anyone with the free of charge chance [...]
[...] Web Index, which offered a quick glimpse of data for global social network usage, which they called Global Web Index LITE. Today, they shared their latest work with me – an infographic. The Global Map of Social [...]
[...] À l’occasion de la sortie de http://globalwebindex.net/thinking/new-globalwebindex-infographic/, je découvre le Global Web Index LITE!1 [...]
[...] Global Map of Social Networking [INFOGRAPHIC]By CommercialScott on July 2, 2011 in Uncategorized Last July, I covered the work of Global Web Index, which offered a quick glimpse of data for global social network usage, which they called Global Web Index LITE. [...]
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[...] Global Web Index Lite has been created by Trend Stream to visualise social media [...]
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