One of the main challenges an International brand will be facing today is how to roll out a social media campaign on a global scale. Whilst we see Facebook, Twitter and other social media platforms being a worldwide phenomenon, it [...]
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In terms of nutrition, it is the quality of the food we eat rather than the quantity of it that truly matters when it comes to its nutritional value. In my experience, this same principle applies to brand engagement on [...]
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After becoming a first time VW owner in the early summer of last year I quickly turned an avid advocate and I have on numerous occasions had to defend the notion that I own the leftover from the luxury sister [...]
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